Our Story

SoundRights Group, LLC, was born from the collective experience of three industry veterans who recognized the challenges game developers and other startups face in music licensing. These challenges often involve complexity, cost, and compliance.

1. Complexity: Smaller companies may lack the expertise to navigate the intricate world of music licensing, including understanding the various license types, copyright intricacies, and negotiations with rights holders.

2. Cost: Licensing music is costly, posing a challenge for companies with limited budgets who seek high-quality music within financial constraints.

3. Compliance: Neglecting proper licenses or copyright infringement can result in legal consequences, such as cease-and-desist orders, lawsuits, and financial penalties.

SoundRights Group was founded with the mission to address these challenges. We offer our expertise to bridge the knowledge gap, provide cost-effective solutions, and ensure compliance.

• Malia Johnson, our skilled Business Development Manager, is a master of Music Sync and Media Licensing. With a strong paralegal background, she excels at contract negotiation and project management. Her knack for bringing diverse stakeholders together and securing optimal terms has been a cornerstone of her career.

• Cheryl Corbin, an executive in marketing insights and analytics, has influenced the world's largest entertainment and tech companies. She excels in identifying and using factors that engage consumers, contributing to the success of product launches at a variety of tech companies.

• Bob O'Brien, a Business and Product Strategist and serial entrepreneur, has a track record with industry giants. His expertise ranges from leading business development teams to implementing competitive intelligence systems for OTT video services. He's no stranger to emerging tech, with a focus on AR/VR/XR, AI/ML, Web3, blockchain, and LLMs.

Together, we established SoundRights Group to offer top-tier music licensing services and navigate the complexities of the media and entertainment industry. With our expertise, commitment to excellence, and deep industry insights, we aim to redefine music licensing and its role in the industry.